In a community group chat in a neighborhood in Shanghai, during a discussion about food shortages, one resident joked, "So what should we eat, eat the black guy on the seventh floor?" Another person chimed in, "This guy could feed us for several days." However, the black resident living on the seventh floor, who was also a member of the group, immediately replied, "Don’t eat me." This response shocked the residents, and one asked, "Do you understand Chinese?" The black resident then retorted, "Why do you want to eat me?"
It was later confirmed that the black resident involved in the incident was indeed a real person named Jacobie Kinsey, an American from Chicago who worked as a teacher at an international school in Shanghai. After the incident, he responded on Twitter, humorously saying, "I’m a good black guy, please don’t eat me, Shanghai."
Following this, the resident who had joked in the group clarified on social media, saying, "We are lovely people from Shanghai, we don’t eat black people. I’m on good terms with my black neighbor, we are like family. It was just a joke."
After the incident gained attention, an e-commerce platform launched a corresponding cultural T-shirt, printed with slogans like "DONT EAT ME" and "Black Lives Matter."